Returned to Florida before catching plane back to coast. During the intervening week Bush ads had hit there. Let's not kid around: they are effective. Short quick and repeated over and over again. All the bitching I'd heard a week ago was now muted and there was focus on "that Kerry guy". The ads are hitting home in the sense that the Kerry dominated media is now a two way street. Kerry doesn't look that good. My observation is that Blacks don't care, they will support a Democrat wearing a white hood; the Hispanic vote is scattered and the old fart vote is solidly Democrat (SS, Medicare, and whatever other freebie is out there). Bush is now engaged, but in the second person because it is just advertising. Just my POV.