6/24/2004

More print media woes as overall circulation is down, and who knows how far down as all papers "re-audit" their numbers. Media defenders have a point in that a paper is not just read by the subscriber or news stand buyer, but is read by family or office help. One thing I can attest to as a consultant working in many offices in Los Angeles: young people are NOT reading any of the daily newspapers here. They get their news from porn sites, specialty biz pubs (IBD WSJ) or specific web sites. I find most I contact don't have a clue about what is really going on in the world, no matter their education. Far too many are conspiracy oriented (Left and Right), few believe what they see on TV, and just don't care.

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