Why the newspaper circulation story is big news. Print media is no longer what it was (1950s) but most thought it had leveled out. I used to be attached to that business (magazine) and I can tell you that nobody tells the truth once one pub starts to lie. Everybody knows the news stand sales (suscription lies are too dumb for words) so fakery spreads. You can bet the large dailies are "recomputing" their numbers as we speak. This could hurt wages of columnists. This is not a small story til it stops. NY Post link here. LA Times is owned by the same company that owns Newsday, one of the culprits.