Hollywood gift giving, known around town as "Swag" is way way down this year probably due to the SEC coming down hard on stealing shareholder money exemplified by the Eisner vs Ovits show trial. Should you think this is a stretch, gifts of Porches, jewelery, and other expensive things (cocaine??) are way way down this year. Reports that multi-multi-mega millionaire Tom Cruise gave his employees---get this---a donation to Scientology in their names. What a thrill. Defamer mentions a few. This year's high end gift is an IPod purchased at discount, looks like a $200 gift, and one that can be given to charity as a write off. You know you're working in the correct Hollywood Left place when a gift in your name is given to a known terrorist org.