8/16/2006

WRINKLED UP OLD LADIES NOW HYPING PRODUCTS



Have you noticed... the number of older (and not very sexy) women acting as spokespersons for products on TV? It's the Baby Boomers turned Geriatric Generation. The boom started in 1946 (nine months after the troops came home from war) and they have been a tsunami under the body politic for forty five years, dictating tastes (surfing, excercise etc.), politics, and culture. Well they ain't gunna go gently into that sweet night. Not them. They will continue their quest for "me" til their demands for welfare break the country. The "greatest generation" was followed by the "selfish" generation, one that immersed itself into every personal gratification available, whether sensory or financial. Now we will see books about how women can reach multiple orgasms til they reach 80; wrinkled up old hags will be "appealing;" men in wheel chairs will be described as "active seniors;" middle age will start at seventy something, and the bunch that started out with the slogan "never trust anyone over thirty" will demand respect in their dotage. We already have a ton of websites featuring older women as porn objects (do your own Google image search and believe me NSFW), aging movie stars (Farrah Fawcett above) showing up looking like shit.

See the Hymowitz long piece, Desperate Grandmas for all the stupid details of a monster marketing effort, starting with keeping your pussy young (60 year old at left).

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