Apple Strikes Again

It's called The Brick, only it ain't a program, a killer ap, or some new device. The Brick is a manufacturing process whereby a Brick of Aluminum is carved up to make a computer through the use of lasers and other bullshit. Biggest Deal? He ain't gunna outsource manufacture to Bumfuckistan. It's all taking place here. First stuff hits on October 14th.

The MacBook Brick is a block of high-quality, aircraft grade aluminum. It is the beginning.

The beginning of what?

It is the beginning of the new Apple manufacturing process to make MacBooks. It is totally revolutionary, a game changer. One of the biggest Apple innovations in a decade.

The MacBook manufacturing process up to this point has been outsourced to Chinese or Taiwanese manufacturers like Foxconn. Now Apple is in charge. The company has spent the last few years building an entirely new manufacturing process that uses lasers and jets of water to carve the MacBooks out of a brick of aluminum.

(Yes, this sounded a bit crazy to us as well. But our source is adamant so bear with us. He says Apple has built a manufacturing process that would make Henry Ford proud.)
There's a ton of links to descriptions HERE.

No comments: