The purpose of web registrations is to gain a right to call you even if you are on a "Don't Call" list. The new demand by the New York Times simply establishes a "prior business relationship" so you can be called. Same for the totally intrusive Los Angeles Times website. All sites now seeking info for the stated purpose of allowing you to read their stuff is a ruse. Their actual purpose is the establishment of a business relationship so they can call you. Don't register with true information particularly the address, zip code, or phone number. I am registered everywhere with false info, including name. There is no reason to identify yourself other than sales.